Project Information

To celebrate their bicentennial year, the University of Michigan wanted a PSA that showcased their impact as a leader in higher education. We paired Michigan’s vast library of archival photography with original footage of modern scenes to visualize the school’s progression through history.

We developed :30 and :60 spots, which aired during college football broadcasts, as well as a series of :15 social cuts highlighting some of the University’s most influential advancements over the years.