Project Information

As the 2022 midterm elections were approaching, New York voters were presented with a vote on the State of NY Environmental Bond Act (Clean Water, Clean Air, and Green Jobs Environmental Bond Act). We were enlisted to produce a PSA to educate voters on both sides of the aisle about the importance of voting “yes.”

We developed a :30 broadcast spot that versioned for 1:1 and 9:16 as well as :15 cutdowns in all three aspect ratios—all of which were shared widely in the leadup to the final vote. The NY Bond Act officially passed, supporting the issuing of $4.2 billion for projects related to the environment, natural resources, water infrastructure, and climate change mitigation.