Google Search
Launching a new feature while mastering picture-perfect pronunciation.
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Creative Development
Scripting
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Live-Action Production
Editorial
Motion Design
Project Information
Google needed a video to launch their voice recognition feature for Search and showcase just how easy it is to use. We wove together a range of voices as they tried to pronounce some of the most common tricky words—ultimately succeeding with the help of the new feature. The spot headlined the launch and PR push surrounding the new feature.
YouTube comment
“A behind the scenes of this would be cool to see how they have managed to do this. Because it’s pretty awesome :D”
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