Project Information

We partnered with The New York Community Trust to create a cinematic, documentary-style thank-you film honoring donors who have chosen to leave a lasting philanthropic legacy in New York.

Filmed in donors’ homes and in the cultural institutions that shape their communities, the story unfolds through their voices. Interwoven with perspectives from Trust staff, the film highlights how donor intent is carefully stewarded and matched with the city’s evolving needs.

Along with the hero film, we created donor- and staff-specific cutdowns to deepen individual stories and extend the film’s reach across The Trust’s channels. The result is a complete portrait of generosity rooted in place: a reminder that caring for New York is, at its heart, caring for one another.