Project Information

We worked with Salesforce to create a film exploring how the company is approaching the next era of AI through the lens of responsibility, transparency, and human impact.

Centered around Salesforce’s Office of Ethical & Humane Use, the film highlights the belief that the most powerful AI is built with people at the center. Featuring Salesforce employees from across the organization, the piece focuses on the real people shaping these principles from the inside.

The film premiered at Dreamforce and was supported across Salesforce’s owned channels, serving as a cornerstone for conversations around responsible, agentic AI.